Sunday, February 9, 2020
Tell us about a time when you tried to reach a goal or complete a task Essay
Tell us about a time when you tried to reach a goal or complete a task that was challenging, difficult, or frustrating. What did you learn from this experience - Essay Example My role was to ensure that all the variables were working and that the bank registered additional clients as a result of the efforts of the sales department. The organization was experiencing stiff competition that called for aggressive sales strategy. As a sales representative, I was tasked with reaching prospective customers and make them register with the bank and deposit cash into their accounts. The move aimed at increasing the bankââ¬â¢s loanable funds and borrowing from the bank. Traditionally, the bank used personal selling and promotional camps to boost sales. With this in mind, the department arranged meetings with potential customers and gave them the details about the bankââ¬â¢s services. The meetings would also allow customers to ask questions regarding our products in order to contemplate making investment decisions (Pride & Ferrell, 2012). The sales representatives camped in several places to improve the visibility of the bank and its financial products. Despite our efforts, I realized that the realized sales were very few and did not make much impact to the bankââ¬â¢s portfolio. I noted that personal selling strategy was not ideal for the bank since it only reached a small segment of the market (Pride & Ferrell, 2012). As such, I concluded that the bank would require an elaborate marketing strategy to improve sales. The Board of Directors asked me to compile possible strategies that would enable the sales department achieve its mandate. I was determined to prove why personal selling alone was not ideal for the bank. I tabled the results of the study before the Board of Directors. I recommended that the bank overhauls its entire strategy and include advertising in mass media and online marketing. However, the Managing Director of the bank was conservative and determined to maintain the status quo. He argued that the new strategies would increase the cost of sales of the bank, thus
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